If you’re reading this, chances are you know what a website is.
But do you know what a good website is?
The term ‘good’ is actually very much relative, which you probably don’t want to hear. So I apologise, but this isn’t going to be a checklist guide on how to have a brilliant website.
How good your website is, depends on your business and the image you want to portray.
For example, a website for an artist selling their paintings, would be ‘good’ if the website didn’t detract from the art that is for sale; more enhanced it. For this, I would utilise solid blocks of unobtrusive colour, avoiding the use of large photos and big blocks of text. After all, people will be buying the art because they like the look of it, rather than because the website had some cool photos and a bunch of writing on the homepage.
On the other hand, a website for a house painter would look totally different. They won’t generally be selling products on the website, so the content that is on the site will need to be something to draw in customers. Photos of brilliant looking houses they’ve painted in the past, along with lots of testimonials will go down very well. If you’re looking for a painter, seeing they do a good job, as well as hearing they do a good job will really help secure you as a customer.
There is also the nitty gritty to consider. Things like SEO (search engine optimisation), analytics and all that. The sort of thing that gives the best of people a headache when they try to make sense of it.
Now, on to the things that really irk website viewers.
The main thing is sites that just aren’t intuitive.
They may try to be too arty, too fancy or just don’t make sense. There could be moving animations that do little more than slow the site down and make viewers’ eyes hurt. There could be lots of photos that don’t make sense to what the website is about. There could be big blocks of text that aren’t well written, or even seem to be related to anything.
It’s these sites that make potential customers do a u-turn quicker than a politician who’s been proven to be lying.
I know, the website designer (if there was one) was probably following a brief and just doing their best to meet the customer’s needs.
That’s one benefit of CREAM – we’re more than just a website design service. We’re a wide-spectrum marketing, advertising and design company. What does that mean though? Well, it means we know about a lot more than just one topic. Plus, we employ the services of some of the best creatives on our shores.
When building a website, we think about who it is for, what they do and why they want a website.
So, I guess if you do want a checklist on what makes a good website, that’s it – who, what, why.
The WWW of Websites.
Nobody knows what will happen.
The future is indefinite, our future is indefinite.
Industries will be changed forever. Some for the better, some for the worse.
Everyone is facing these changes.
So what can you do as a small business?
You can ride the wave.
When the wave threatens to sweep away everything in its path, changing the landscape forever, you jump up and ride the wave. Take on the challenges it presents; use it as an opportunity to grow and rise up.
Unprecedented situations call for unprecedented ideas. Ignore the norm, banish the banal and squash the status quo.
What you’ve always done may not be enough any more. But that’s OK.
Every idea was a new idea at some point in time.
With new ideas comes new opportunities.
Take hold of these new opportunities, ride the wave and come out on top.
If there’s one thing we, at CREAM, know about – it’s new ideas and how they can help you get to the top.
After all, cream rises to the top.
Scrolling past ads is commonplace for today’s media consumers. While scrolling through Facebook, Instagram or one of the many other social media platforms, these users don’t pay any attention to the obvious ads that pop up.
Why? Because the ads don’t ask them to.
If your ad looks just the same as all the others out there, you’ve not got a chance. Why would I stop and look at something that doesn’t even catch my eye while scrolling through all the memes my heart could desire? It just wouldn’t make sense.
So that’s where scroll stoppers come in.
They are literally a way of stopping your audience from scrolling past your ad. Catching your audience’s attention is so much more than rolling a die and hoping for good luck. There are lots of different methods and tips you can follow for scroll stoppers – I’ll even outline some below. However, I’ve got a few tricks up my sleeve. After all, why be the same as everyone else – wouldn’t that defeat the purpose? I may just let you in on a couple of these secrets, if you ask nicely.
Five common methods:
Now that you’ve seen the common methods, you’d be forgiven for thinking you could have come up with those yourself. Well, that is correct after all – a lot of the above methods are essentially common sense. If you want scroll stoppers that do a bit more than just grab a portion of someone’s attention, you’ll want to go beyond these.
I’ve developed a list of methods that I have seen in use, or have used myself. After all, we are all consumers of media and advertising – if something grabs my eye and keeps my attention, it must be pretty good.
Because I’m generous, I’ll give you a couple of these tips for free. That’s right, free.
Now, to avoid giving flooding the market with great scroll stoppers, I better hold back. After all, it’s pointless if everyone is using the same methods.
If you do want to find out what other methods I use for scroll stoppers; give me a shout.
Are you just starting up your business and don’t know where to start?
Or are you struggling to keep up with the workload?
Each of these scenarios has its own challenges.
If you’re just starting up your business, chances are you’re not entirely sure how to get your name out there. No matter how hard you try, sometimes you just don’t seem to get any attention in the market.
If your business is already established and doing well, you can struggle to keep up with all the work. This is when you start to let things slip; you start posting on social media less frequently, you might even stop advertising.
What both of these scenarios have in common is conversation.
If you’re a start-up business, you need to start the conversation.
If you’re a busy existing business, you need to maintain the conversation.
A conversation is the interaction between you and your potential or existing client base.
If you’re starting a small business, your advertising should be starting a conversation with potential clients. So long as you have a product or a service to offer, this conversation will be the springboard for you and your business.
If you already have a business that is doing well, this conversation should be the interaction between you and your existing customers or clients. If they have already enjoyed your product or service, a gentle reminder will help to keep them coming back.
That’s where we come in.
We help guide new businesses in the right direction with their advertising and marketing – and yes, they’re two totally different things. We do this to start a tailored conversation with a desired, targeted audience.
We also help take over the tasks that get left behind by busy owners, looking after social media posts and other communication channels so the work doesn’t dry up. This maintains the existing conversation with your client base.
It’s OK if you don’t know anything about conversation – because we do.
So start a conversation with us today.
"I would rather die of passion than of boredom." - Vincent van Gogh
All businesses start somewhere. Large corporations have their roots set in small suburban garages; multi-million dollar companies began in small home offices.
Where a business starts is no indication of where it will end up.
What matters is the driving force behind a business. Passionate people are what build businesses. So many people have taken the plunge into business ownership, somewhat disregarding the outside pressures to stay in a 'stable job'. And you know what? Good on them.
I'm here to help these people succeed - because I see no reason why should they not. If someone is passionate about what they do and they dive headfirst into it, there will inevitably be some tasks they cannot tackle on their own.
So I do that for them - I take charge of the niggly things they can't find time for, the big things that they can't wrap their heads around and anything in between.
So for this reason, I'm sharing what the start of my business looks like. This desk, gifted to me by a local community member, was restored by myself over a short time period, then loaded with all my varied stationery, files and equipment. And you know what? I wouldn't trade this beginning for anything.